The Brief

Execute large-scale outdoor publicity for one of the world's biggest chess tournaments, ensuring consistent branding and high visibility across Chennai while welcoming participants from over 180 countries.

Our Approach

We planned and executed an extensive outdoor branding campaign across key city locations, maintaining brand consistency and timely deployment under tight deadlines. Through meticulous coordination with stakeholders, vendors, and civic authorities, we ensured maximum visibility and contributed to presenting Chennai as a world-class host city for the global championship.